Which type of product is frequently purchased without much consideration by the consumer?

The correct answer is convenience product. Convenience products are items that consumers purchase frequently and with little thought or effort. These are typically low-cost goods that are readily available, such as snack foods, toiletries, and cleaning supplies. The purchasing decision for these items is often driven by impulse or necessity rather than extensive evaluation of choices.

In contrast, specialty products require more consideration and effort. Consumers typically invest time to find these unique or high-priced items, such as luxury cars or designer clothing. Shopping products involve a moderate level of thought, where consumers compare various features and prices before making a purchase, like electronics or appliances.

Capital products are more significant investments that businesses purchase for long-term use in operations, such as machinery or real estate. These require significant planning and consideration, which is opposite to the impulse nature of convenience product purchases.