What is the primary factor consumers often consider before purchasing a shopping product?

When consumers are considering the purchase of shopping products, they typically weigh price and features as their primary factors. Shopping products are items that consumers compare against each other and evaluate for their quality, price, and specific features—such as design, durability, and functionality—before making a decision. This comparative evaluation places emphasis on both the cost of the product and the value it delivers through its features.

If a product is priced favorably and possesses desirable characteristics that meet consumer needs, it is likely to lead to a purchase. In this scenario, the focus is on what the consumer receives in return for their investment, making price and features crucial to the decision-making process.

While brand reputation, convenience of purchase, and availability certainly play roles in consumer behavior, they do not constitute the primary factor for most shoppers, who are often looking for the best balance between cost and product attributes.