What defines a specialty product?

A specialty product is defined by its unique characteristics and the strong preferences consumers have for it. These products are not just bought for their practicality; rather, they possess specific features, quality, or brand identity that make them desirable to particular consumer segments. This desire often leads consumers to go out of their way to find and purchase these items, as they are associated with exclusivity and high quality.

The other options describe different categories of products. Practical purchases focus on utility, and regular items are those commonly bought and used in everyday life, while discounted items relate to pricing strategies rather than unique consumer characteristics. Specialty products stand apart precisely because of the special attributes that compel consumers to actively seek them out.