How do convenience products compare to specialty products in terms of consumer effort?

Convenience products are characterized by their accessibility and ease of purchase, which is why they are typically bought with minimal effort and thought. These items are often low-cost, frequently used, and widely available, making them convenient options for consumers who prefer not to invest significant time or energy into the purchasing process. This distinct trait contrasts sharply with specialty products that usually require much more consumer effort, such as extensive research and planning due to their unique nature or higher pricing. Shoppers generally seek out specialty products purposefully and often go to great lengths to find them, reflecting a significant difference in the level of effort associated with the purchasing decision. Therefore, the defining characteristic of convenience products is indeed their ease and minimal consideration during the buying process.